Yards per Route Run, Yards per Target, and Targets per Route Run

July 21, 2014 Receiving

Yards per Route Run, a metric tabulated by Pro Football Focus, is one of my favorite statistics to use to examine wide receiver performance.  To me, it’s the wide receiver version of yards per pass, as it takes production and divides that by opportunity.  However, there are some folks who prefer Yards per Target to […]

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Yards per Target Relative to Teammates

June 4, 2014 Receiving

Josh Gordon led the league with 1,646 receiving yards last year. That’s impressive: perhaps even more impressive is that he did it on “only” 159 targets, meaning he averaged 10.35 yards per target.1 But the most impressive part, of course, was that he did it for the Browns. You know, the Browns, quarterbacked by a […]

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Is Steve Smith The Cause of Cam Newton’s Down Year?

December 1, 2013 Current Events

You probably didn’t know it, but Cam Newton is having a down year, at least statistically. Year GS Cmp Att Cmp% Yds TD TD% Int Int% Y/A AY/A Y/C Y/G Sk Yds NY/A ANY/A Sk% 2011 16 310 517 60.0 4051 21 4.1 17 3.3 7.8 7.2 13.1 253.2 35 260 6.87 6.24 6.3 2012 […]

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The predictive value of target data, part II

February 15, 2013 Fantasy

On Monday, I argued that target data has some predictive value. I wanted to update that post with a few observations. Wide Receiver Targets In the original post, I looked at year-to-year data for all players with at least 500 receiving yards in Year N and at least 8 games played for the same team […]

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Analyzing the leaders in targets in 2012

February 12, 2013 Receiving

Reggie Wayne led the NFL in targets last year, but that’s a little misleading since the Colts ranked 6th in pass attempts. As a percentage of team targets, Wayne ranked second in the league, but he was a distant number two to Brandon Marshall, who saw two out of every five Bears passes in 2013. […]

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The predictive value of target data

February 11, 2013 Passing

In 2007, Doug Drinen and I wrote a pair of articles discussing our views on targets. I’m working on a wide receiver project this off-season, and a complete discussion of receiving statistics includes a discussion of targets. Let me start with the prevailing few: targets are important, and if two receivers have the same production […]

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Trivia: Single-season Leaders in Yards per Target

February 10, 2013 Checkdowns

San Diego’s Danario Alexander caught 37 passes for 658 yards and 7 touchdowns in 10 games last year. Those might not look like great numbers, but when Philip Rivers looked his way, Alexander tended to produce. Alexander only saw 62 targets last season, but led the league with a 10.6 yards-per-target average (minimum 50 targets). […]

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