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Analyzing the leaders in targets in 2012

Reggie Wayne led the NFL in targets last year, but that’s a little misleading since the Colts ranked 6th in pass attempts. As a percentage of team targets, Wayne ranked second in the league, but he was a distant number two to Brandon Marshall, who saw two out of every five Bears passes in 2013.

But that doesn’t make him the best receiver. It was easier for Marshall to receive a high number of targets because the rest of the Chicago supporting cast was weak, so Jay Cutler consistently looked Marshall’s way. Chicago ranked 25th last year in Adjusted Net Yards per Attempt, so essentially we have a player on a bad passing offense receiving a ton of targets. It’s not all that obvious how you compare a player like that to Roddy White, who deserves credit for being in a great passing offense but loses targets because of the presence of Julio Jones and Tony Gonzalez (of course, without them, would Matt Ryan start looking like Jay Cutler?)

I identified the leader in targets for each team, and then calculated the percentage of team targets each leading receiver had in 2012. The table below lists that percentage on the Y-Axis; the X-Axis represents the number of ANY/A that player’s team averaged. Someone like Marshall (represented by the first four letters of his last name and the first two letters of his first name, MarsBr) will therefore be high and to the left, while Randall Cobb is low and to the right:

2012 targets
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