Few get the statheads talking like Danny Amendola. Bill Barnwell wrote a free-agent book on Amendola in March, where he presented Amendola in the best possible light. Barnwell noted that over the last four years, Bradford has completed 66.5% of his passes aimed at Amendola compared to just 56.8% to all other targets. Barnwell further argued that since Amendola was much more productive in St. Louis than Wes Welker was in Miami, there is a good chance Amendola sees a big, Tom Brady-induced spike when he moves to New England, too.

Scott Kacsmar takes a slightly different view. First, the pro-Amendola argument: since 2010, the Rams are 12-15-1 (.446) when Amendola plays and 4-16 (.200) when he is out. Kacsmar also shows that the Rams averaged 18.9 PPG, 5.8 yards per pass attempt, and 312 yards per game, along with a 5.9% sack rate, in games with Amendola, versus averages of just 12.6, 5.6, 296, and 8.1%, respectively, in games that St. Louis played without Amendola. On the negative side, Kacsmar focused on Amendola’s miserable 8.81 yards-per-reception average, the lowest in history by a wide receiver with at least 100 receptions (by a pretty large margin). Another reason not to be impressed with Amendola’s high catch rate is that 29% of his receptions were “failed completions” ^[1]These are plays where the player fails to gain a minimum percentage of yards towards a first down (45 percent on first down, 60 percent on second down and 100 percent on third/fourth down. according to Kacsmar.

Amendola is a unique player in the same sense that Darren Sproles isn’t a traditional running back or Tim Tebow isn’t a traditional quarterback. Amendola’s a wide receiver, but he doesn’t operate the way wide receivers have for much of NFL history. According to Pro Football Focus, Amendola was in the slot on 85% of his routes over the last four years; that’s an enormous number, as even Wes Welker ran routes out of the slot on “only” 73.8% of his routes over that time period.
[continue reading…]